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    In business today, Marketing Communication has become a main part of running the business in many organisations. Therefore, many companies have tried to find a new strategy to compete with others to make its company get more advantages than its competitor and also try to make the company more globally in the world market. In the term of Integrated Marketing Communication can be clarified as the communication process in order to approach and prospect the customers by persuade, inform, remind, and entertainment. In Thailand, all busines sectors try to improve their strategy to make the company more effective in marketing communications part, as all competitors today are emfasis on communication part in order to get future competitive advantage.
     

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    In business today, Marketing Communication has become a main part of running the business in many organisations. Therefore, many companies have tried to find a new strategy to compete with others to make its company get more advantages than its competitor and also try to make the company more globally in the world market. In the term of Integrated Marketing Communication can be clarified as the communication process in order to approach and prospect the customers by persuade, inform, remind, and entertainment. In Thailand, all busines sectors try to improve their strategy to make the company more effective in marketing communications part, as all competitors today are emfasis on communication part in order to get future competitive advantage.